# La Redoute reverse pitch

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Meeting date | @March 7, 2019
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Working on innovation : Marie & Emilie for all departments of La Redoute.

turnover 750M€

Ambition : be the most loved lifestyle platform for families

Now part of Galeries Lafayette group.

Produce 80% of la redoute fashion.

Transformation of a service. Made a lot of change to the logistic platform.

40 stores and 40 corners in Galeries Lafayette shop. ⇒ rationale to have physical store ? Just an oppty to open stores (very appreciated) and generate business online. Role of the stores is more to show the products.

La Redoute for business : focus on home service (decorator, architect) - 7-8M€ business currently

Corporate culture to go toward agility and entrepreneurship. ⇒ change the mindset of the company.

Plans : move toward a data-driven organization, expand fleet of stores, accelerate internationally.

Operate marketplace : 70% own brand and 30% for other companies brands. For the marketplace, most of the orders are not managed (brands is managing). For big companies (Adidas, ...), La redoute purchases the stocks.

Mission : Build very simple, efficient, personalized customer experience ⇒ focus on conversion

Expectations

1. Find quickly the relevant product ⇒ Search optim, New ways of navigation, Ranking automatization

2. Be confident with their purchase ⇒ content, client animation.

3. Personalized experience ⇒ products & messages, discounts

4. Buy and follow the order effortless ⇒ Technical performance & quality, checkout optimizations, post purchase optimizations.

5. Have a distinctive relationship with la redoute ⇒ La redoute & moi, New app

Begin to work on the omnichannel journey : personalization & frictionless journey.

Focus on innovation within La Redoute

Find innovative answers to customer needs/issue.

Innovation topics 2019 : Future of commerce, of experience, of product, of technology.

search vendor tools?

Currently working with Stockly, visual bot.ai, process out. 1 startup work in progress (go in store), dotaki (live)

Marie Mercier (Digital experience and innovation director) mmercier@redoute.fr (+33 6 23 80 63 78)

Emilie Koldyka (Innovation leader) Ekoldyka@redoute.fr (+33 6 15 48 78 53)