# Lagardère Travel Retail Reverse pitch

Status |
Meeting date | @March 6, 2019
Email and/or Phone |
Firm | Lagardère Travel Retail
Title | Innovation Manager
Feedback |
Industry |

Romée Lamielle : Innovation manager at LTR

LTR presentation :

part of Lagardère group (7.1 B€ revenue in 2017): publishing, active (match, europe 1), sports and entertainement (stadiums, concert halls) & lagardère travel retail (Relay, so coffee, buy paris, duty free)

LTR 4.5B€ in sales (a bit less than 1B€), 34 countries, 4400 stores, 240 airports, 750 railway and metro stations, 18,6k employees

3 specific business:

- travel essentials : relay (books, souvenirs) - 2900 outlets ⇒ 47% of revenue

- duty free & fashion - 650 outlets : 40% of revenue

- food service 13% of revenue ⇒ growing focus.- (own brand & partner brands such as eric kayser, Mc Donald, ...) - franchise with Thierry Marx

Owning the inventory? It depends, sometimes it is consignment.

Innovation strategy:

B2C experience. Promotion & NRI. Operational excellence for the data. Have to be innovative to win RFPs.

Created a small team dedicated to support innovation : Emmanuel de Place (executive support), Jérémy Hamon (Analyst) leveraging other people (to facilitate innovation)

View on innovation : executing an idea ⇒ putting the idea into practice. Empower each collaborator to take risks. Be recognized as the most innovative travel retailer.

Lafayette Plug and Play

Startup sourcing, trend sourcing and acculturation are the 3 objectives

Main topics to focus on : don't care about tech as long as it solves a pain point.

- Seamless shopping experience (not focus on the queue)

- what can be done in-store to improve the customer experience

- Promotion is important. Personalized promotion.

- Smart business analytics : everything that can be done in terms of customers understanding.

How uniform is the IT infra across brands? ⇒ not at all. grew through acquisitions. moving uniform in terms of POS.

Innovation process : streamlined legal and buying process. Simple. Put in contact with an operational, identify a playground.

8 pilots in a year : 2 rollouts in projects. Very active.